hawt and steamy tumblelog action, starring This is not a music video for M83’s We Own The Sky — it’s a commercial for clothing retailer Urban Outfitters. Generally speaking, I like it when ads look like ads. Disambiguity is my preference when people are trying to sell me things.
In this case, however, I don’t really mind it. Perhaps because I like the song and it works so well with the visuals. I wouldn’t mind seeing more creative ads like this, as long as we don’t lose sense of what’s content vs. advertisement.
(via The Music Slut)